REAL ESTATE CATALOGUE

Homes Collection Promo

February-March 2010

Newsletter

Events

Target Audience

Sex		Social status
Female	35%	Owning my own business	29%
Male	65%	Head of a company/top manager	23%
		Head of a company department	27%
Marital status		Expert employed by a company	9%
Married/with partner	50%	Public sector employee	2%
Single	15%	Freelancer	5%
Single, living with children	5%	Housewife (househusband)/unemployed	5%
Single, living with parents	4%
		Linguistic skill
Children		No	13%
No	29%	I can speak some foreign language a little	50%
Yes, preschool age	19%	I speak one language fluently	20%
Yes, school age	47%	I speak several languages	17%
Yes, grown-up children	5%
		Ownership of an apartment in the city
Education		Yes	89%
Higher	57%	No	11%
Graduated from two or more higher educational institutions	27%
Have an academic degree	7%	Ownership of a house in the countryside
Incomplete higher	5%	Yes	54%
Secondary/vocational secondary	4%	No	46%